Michael Yang. Australia's only copywriter.


Cannes Young Lions

Play Hard, Play Fair

This is the entry Bodhi Burathoki and I submitted for the first round of the Cannes Young Lions Australia Competition 2016 in the cyber category. The brief was to create a digital idea with social at its core, encouraging parents to get their young kids to take the Play Hard, Play Fair pledge with a budget of $1,000,000.

We must've done a pretty awesome job, because it got us to the finalist stage of the competition. Good job, us!