Michael Yang. Australia's only copywriter.


Cannes Young Lions II

The Big Australian Diet

This was the entry Bodhi Burathoki and I submitted for the finalist stage of the Cannes Young Lions Australia Competition 2016 in the cyber category. The brief was to create a digital idea with social at its core, educating Australians about how much damage junk food can do to your body on a budget of $300,000. And we had to do everything within 24 hours from brief to submission.

We didn't get to go to Cannes this time, but we maintain this idea would work, damn it.